Triller Launches Monthly Assembly for Black Creators, A Virtual Event Series Built to Connect Creators with Brands

Hallmark and Popeyes Among Brands Partnering With Creators; Inaugural Keynote Speakers Include Timbaland, Swizz Beatz and Quavo
Published: Oct. 14, 2021 at 12:00 PM CDT

LOS ANGELES, Oct. 14, 2021 /PRNewswire/ -- Today, Triller, the popular global social media and music discovery platform, announced the Assembly for Black Creators, a new virtual event series beginning October 20 and running monthly through the end of 2021. The series will build to the 1st annual Black Creator Conference, which will now be held in the first half of 2022.

(PRNewsfoto/Triller)
(PRNewsfoto/Triller)

The objective of Assembly for Black Creators is to empower Black creators and talent to deepen the pipeline of Black-owned content across entertainment, lifestyle, fashion, sports and other genres available to consumer brands for integration and advertising opportunities. The Assembly will bring together more than 250 Black content creators with major brands, including Popeyes and Hallmark, enabling both parties to forge relationships and create branded content.

Brand managers and content creators will meet in a virtual "Monetization Village," working together to strategize, ideate and execute real-time social media campaigns. Through this collaboration, brands will have immediate access to bespoke integrations, new audience exposure and possibilities for future collaboration with creators.

"Building direct, equitable relationships between creator and brand is the driving force for Assembly for Black Creators," said Bonin Bough, Triller's Chief Growth Officer, who has led the initiative for Triller. "With our innovative 'Monetization Village,' Black creators will work with best-in-class brands to gain a more substantial foothold in the ever-evolving digital marketing space. We're fostering greater racial equity across media, and by bringing together creators and advertisers in a dynamic and supportive environment we will enhance opportunities for everyone."

"We started this effort with a deep appreciation of the huge impact Black Creators have had on culture and content around the world. With this series, we are catalyzing the need for brands, agencies and media properties to invest in Black creators and media owners," said Mahi de Silva, CEO of TrillerNet, parent company to Triller, Verzuz, Amplify.ai and other media brands. "Events like the Assembly for Black Creators are essential for pushing important industry-wide change, as it is scalable and repeatable, deploys spend directly to individuals and brands, and helps create a thriving ecosystem of media, bolstered by education, tools and support."

Assembly for Black Creators will take place October 20, November 10 and December 3, culminating in the Black Creator Conference in 2022. Leading Black-owned, Atlanta-based influencer house The Collab Crib is an advisor and curator. The first day-long event on October 20 will kick off with keynote addresses by music icons Timbaland and Swizz Beatz, founders of the ground-breaking Verzuz "artist battle" livestream platform, as well as remarks from celebrated rapper-singer-producer Quavo.

Assembly for Black Creators will feature breakout and training sessions for creators focused on digital design, new creator tools, augmented reality, culture marketing, virality & trends and platform partnerships and brand building.

For more information, please visit https://assemblyforblackcreators.com.

About Triller
Triller is the globally popular AI-powered social media and music discovery experience that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 350 million downoads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. Triller is owned by TrillerNet. For more information, visit www.triller.co and follow @triller on Instagram.

About TrillerNet
TrillerNet is a first-of-its-kind company consolidating technology and content platforms to lead the move to Internet 3.0. TrillerNet pairs the culture of music with sports, fashion, entertainment and influencers through a 360-degree view of content and technology. TrillerNet owns the globally popular Triller app, which is used by musicians, celebrities, athletes, and overall culture setters and has more than 350 million downloads worldwide. The Triller app—unlike other popular short-video apps it is often compared to, encourages its users to post the content created on the app across other social media platforms and websites. The app uses proprietary AI and Machine Learning technology which is uniquely tied to the content rather than the user. By tracking the content, Triller empowers its tastemakers and users to push their content virally to affiliated and non-affiliated sites and networks reaching hundreds of millions of additional users. Data and insights gleaned from the Triller network, its creators, artists and users (from the app and off network) are used to program longer-form content, connect users across the web with the content, and provide unprecedented opportunities for engagement and monetization. TrillerNet has developed highly successful campaigns that begin with the app and continue throughout the entire content and technology ecosystem with some of the biggest brands in the world, including Pepsi, McDonalds, Weedmaps, DraftKings, L'Oreal, and many others. TrillerNet additionally owns Verzuz, the massive live-stream music platform launched by Swizz Beatz and Timbaland and Triller Fight Club (www.TrillerFightClub.com). Other holdings include leading AI-powered customer engagement platform Amplify.ai, and FITE, the premier live event and PPV, AVOD, SVOD streaming platform.

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