Joe Sciortino joined the WAFB team as General Manager in 2020. He came to Baton Rouge from Shreveport, LA where he was General Manager of KSLA (CBS).
Joe studied at Loyola University in New Orleans. He began his career in production at the CBS in New Orleans and worked his way up to Production Manager and then entered the sales ranks there as New Business Sales Manager.
Joe is not new to WAFB. He moved his family to Baton Rouge in 2006 and worked for 5 years as a member of the sales team.
In 2011, he became the Sales Manager of Gray’s KAIT-TV (ABC). In 2013, Joe was promoted to General Manager of WDAM (ABC/NBC).
Joe and his wife Suzette are excited to return to WAFB and Baton Rouge.
On July 4, 1776, the Continental Congress came to an agreement and approved the Declaration of Independence in a unanimous vote. But it took almost 100 years for Congress to declare July fourth a national holiday.
I hope we are all teaching our kids to be respectful of others, to hold doors open, to say please, thank you, yes ma'am and yes sir. We don't need to expect anything in return, just be proud that you were brought up right.
I have received many emails asking us to cover more positive stories on KSLA. I want you to know we have been listening. If you know of something good happening, email me. We love covering The Good Stuff.
Once again, we have a school shooting. This time, in Maryland, an armed school resource officer did his job. He jumped into action and engaged the shooter, who died at the scene. ... I would hope the number of armed school officers is growing.
On Wednesday, one month since 17 people were gunned down in the mass school shooting in Parkland, Florida, survivors in Parkland joined tens of thousands of students across the country and walked out of their classes.
I want to see us develop downtown and offer opportunities for more pedestrian traffic, jobs and business growth. But we must address the crime problem at the same time. We need to take back our streets as we improve them. What do you think is needed to see real change and growth?
Driving impaired is not just irresponsible, it's selfish. And today with cell phones and Uber, it is too easy to find another way. Drunken driving also just isn't worth the risk to you, your passengers or others on the road. Just don't do it.
Essentially, it comes down to people deciding to use a gun to settle an issue. We need to make an honest assessment of why someone makes this decision and how in today's culture we often look to blame these actions on everything else - rather than place the blame on the person who made the decision.
This week the KSLA team partnered with volunteers from The Warrior Network, the Community Foundation of North Louisiana, and John Harvey Toyota to collect monetary donations and cleaning supplies to help those who are working so hard to put their lives back together following Hurricane Harvey.
Tonight at 11:59 p.m., KSLA's extended agreement with DirecTV will expire and they may drop this station from their lineup. We have been working hard to stay on their system, but they have simply refused to make a fair deal.
As we all witness the devastation of Hurricane Harvey, we are reminded of the responsibility of local broadcasters to serve those in need. And we're pleased DirecTV understood the importance of our local commitment and accepted Raycom Media's extension.
It is hard to find anyone who has not been affected by cancer – whether it be a family member or friend. The mission of the American Cancer Society is to free the world from the pain and suffering of cancer.