Family offering $1,000 reward in search for Welton ‘Wick’ Pierce

Anyone who encounters Pierce is asked to contact ZPD by calling 225-654-9393

Family offering $1,000 reward in search for Welton ‘Wick’ Pierce
Welton Pierce is believed to be driving a GMC pickup truck that is white in color. (Source: Zachary Police Department)

ZACHARY, La. (WAFB) - Detectives with the Zachary Police Department are asking the public to be on the lookout for Welton “Wick” Pierce, 81, who was last seen at his home on Old Scenic Highway between 8:30 and 9 a.m. on Sunday, Oct. 27.

A spokesperson for the police department says Pierce is believed to be diagnosed with dementia. Louisiana State Police (LSP) troopers also say Pierce has a heart condition. He did not take his cell phone or his heart medication with him. His medical condition may impair his judgment, according to LSP.

Pierce is described as a white male with gray hair and hazel eyes. He is approximately 5’ 11” tall and weighs about 200 lbs. He was last seen wearing gray shorts and a blue short-sleeve shirt.

Detectives say Pierce may be driving a white 2002 GMC pickup truck bearing Louisiana license plate W144768. His direction of travel is unknown.

The family of Pierce is offering a $1,000 reward for any tip that leads to his safe return.

A family member posted on Facebook that Pierce may have been seen passing the Daily Stop on Highway 10 in Jackson just before noon on Sunday heading towards LA 61.

Police are asking for businesses and nearby residents to look through video camera footage to find Pierce's truck.
Police are asking for businesses and nearby residents to look through video camera footage to find Pierce's truck. (Source: ZPD)

On Wednesday, Oct. 30, family and friends came together in Slaughter in the hopes of finding Pierce.

“If daddy’s watching this, just find a police department or hospital somewhere. They’re all notified in the area that we’re looking for you," said Rocky Pierce, Pierce’s son.

Rocky wants his dad to come home safe. He and some of his siblings work at Feliciana Welders in Slaughter, where about 60 people showed up Wednesday to assist police in the search for Pierce.

“We’ve got people everywhere looking, and it’s just unbelievable that somebody hasn’t spotted this truck and reported it yet,” said Pierce.

On Wednesday, Rocky and friends searched roughly 5,000 square miles for Pierce.

More than 60 people showed up to where Rocky Pierce works, Feliciana Welders, on Wednesday, Oct. 30 to assist him in helping find his dad, Wick.
More than 60 people showed up to where Rocky Pierce works, Feliciana Welders, on Wednesday, Oct. 30 to assist him in helping find his dad, Wick. (Source: WAFB)

“Pretty much north of Interstate 12, all the way up to, the farthest I just sent somebody was to Crosby, Mississippi,” said Blake Bourgeois, whose wife is Pierce’s granddaughter.

Even Rocky’s boss has joined in on the search.

“I would hope that my employees would do the same for me if something were to ever happen to me like that, or my father or mother,” said Susanne Protchard, owner of Feliciana Welders.

Zachary Police Chief David McDavid says Pierce was last seen in his white truck Sunday in Clinton. All nearby law enforcement agencies in and out of state are on alert. There are no signs right now that point to foul play, police say.

“We haven’t ruled it out, but we have an open mind, and we’re going to keep that open mind to make sure we don’t miss no clues or any evidence that may come about,” said Chief McDavid.

Officials are asking businesses and citizens to check their cameras so police can possibly determine a direction of travel. Anyone who encounters Pierce is urged to contact the Zachary Police Department by calling 225-654-9393.

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