Police in Hope, Ark., will crack down on speeders July 16-22.
The enforcement blitz under the name Obey the Sign or Pay the Fine underscores the severity of the speeding problem in Hope and elsewhere in the nation, authorities said.
“Speeding translates to death on our roadways. It greatly reduces a driver’s ability to steer safely around another vehicle, a hazardous object or an unexpected curve," Assistant Police Chief Kimberly Tomlin says in a social media post forewarning motorists.
"Speeding drivers put themselves, their passengers and other drivers at tremendous risk.”
Speeding was a factor in 27 percent of all fatal crashes in the country in 2015, according to the National Highway Traffic Safety Administration.
And 17 percent of all speeding-related traffic fatalities occurred on local roads where the posted speed limit is 55 mph or less.
About 15 percent occur on interstate highways each year.
“Our goal is to save lives. And we’re putting all drivers on alert - the posted speed limit is the law," Tomlin said.
"No more warnings and no more excuses. When it comes to speeding: Obey the Sign or Pay the Fine.”