A popular clothing store at the Louisiana Boardwalk announced its closure yesterday to its customers.
In an email sent just after 7 p.m. on Wednesday to customers, J Crew Factory Store announced that the Bossier City location will close its doors at the end of January.
However, it said that customers can still shop online at jcrewfactory.com, and it gave customers a "parting gift" of $25 off a purchase of $75 dollars to be used only online.
The code is unique to each user. Check your email for your code.
The boardwalk general manager, Bill McFadden says it's unusual for a store to close, but in this situation, the level of sales wasn't where the store's management wanted them.
"It's unfortunate when a store chooses to leave. But it's the nature of retail. It's the evolution of shopping centers," said McFadden.
With 82 percent of the boardwalk store spaces leased, McFadden says they're actively leasing all the time and doesn't anticipate the store will be vacant for long.
"We are in conversations already with a couple of national tenants for that particular space," said McFadden.
McFadden says online shopping is one of the biggest challenges brick and mortar stores are facing.
The trend is something shopper April Keller says makes sense.
"Especially in the holidays and such," said Keller. "Nobody wants to fight the crowds."
Keller says it's easy to shop online if you know what you want, but for some things, she still prefers to buy in person.
"It's hard because I am older so I'm used to still going to the stores," said Keller. "But I know the trend is more online for the younger generations. But for me, I need to touch, feel certain things"
Keller says she knows there are others like her who still shop at stores, but doesn't know if it's enough to keep stores from following in J. Crews footsteps.
Copyright 2018 KSLA. All rights reserved.