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SOURCE Prestige Brands Holdings, Inc.
DenTek, a Worldwide Leader in the Oral Care Category, Launches 30-Day Flossing Challenge to Encourage Families to Make Flossing Part of Daily Oral Hygiene Routines in 2018
TARRYTOWN, N.Y., Jan. 2, 2018 /PRNewswire/ -- DenTek, a worldwide leader in the oral care category, today announced the 30-Day Family Floss Challenge to help parents and children create new, healthy oral hygiene habits and make flossing part of their oral health care routine.
According to a recent survey conducted by DenTek and Propeller Insights, an independent survey research firm, consumers sometimes have a hard time sticking to healthy oral care habits. Only one-third said they floss their teeth on a daily basis, while eight out of ten (83 percent) consumers who don't floss every day said their longest streak lasted just 15 days – barely more than two weeks!
It could be that these forgetful flossers missed out on learning the value of good oral hygiene early in life; approximately fifty percent of participants said their parents never taught them how to floss when they were kids. That's why DenTek is challenging consumers to step up their flossing game in 2018, and enlisting YouTube's favorite family, the Eh Bees, to help spread the word.
To kick off the challenge, the Eh Bee Family shared a custom rap video on their YouTube channel called "Floss Like a Boss" teaching parents about the importance of flossing, while inviting viewers to join the DenTek 30-Day Family Floss Challenge.
"We always want our viewers to smile while watching our videos," said Andres B., also known as Papa Bee. "Flossing is such an important part of oral hygiene, and it doesn't have to be boring. Through this partnership with DenTek, we want to show how parents and kids can make flossing an exciting part of each day, and even have fun while doing it!"
To enter the contest, visit DenTekChallenge.com and download the 30-day flossing calendar to keep track of each day that you floss throughout the challenge. Then, take a family photo and share the image across Instagram, Twitter or Facebook tagging @Dentek and using #FamilyFlossChallenge for a chance to win exciting prizes, including movie tickets and gift cards, with one redeemable for $2,500.
For more information about DenTek, the 30-Day Family Floss Challenge and official rules, visit DenTekChallenge.com.
DenTek is a worldwide leader in innovative oral care products including floss picks, interdental brush cleaners, dental guards for nighttime bruxism, disposable dental picks, braces care and dental repair. DenTek products are available in retail stores nationwide. www.dentek.com
About Prestige Brands Holdings, Inc.
The Company markets and distributes brand name over-the-counter and household cleaning products throughout the U.S. and Canada, Australia, and in certain other international markets. The Company's brands include Monistat® and Summer's Eve® women's health products, BC® and Goody's® pain relievers, Clear Eyes® eye care products, DenTek® specialty oral care products, Dramamine® motion sickness treatments, Fleet® enemas and glycerin suppositories, Chloraseptic® sore throat treatments, Compound W® wart treatments, Little Remedies® pediatric over-the-counter products, The Doctor's® NightGuard® dental protector, Efferdent® denture care products, Luden's® throat drops, Beano® gas prevention, Debrox® earwax remover, Gaviscon® antacid in Canada, and Hydralyte® rehydration products and the Fess® line of nasal and sinus care products in Australia. Visit the Company's website at www.prestigebrands.com.
Jessica Van Horn
Golin New York
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