Proctor and Gamble ditching brands - KSLA News 12 Shreveport, Louisiana News Weather & Sports

Proctor and Gamble ditching brands

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The nation's largest consumer-product company plans to dump about 90 of its smaller, less popular brands. (Source: CNN) The nation's largest consumer-product company plans to dump about 90 of its smaller, less popular brands. (Source: CNN)

(CNN) - The nation's largest consumer-product company plans to dump about 90 of its smaller, less popular brands.

The move, announced Friday as executives discussed earnings with investors, will still leave the company with a portfolio of 70 to 80 brands.

Company officials did not immediately identify the names of the brands being cut.

Some will be sold to new owners. Others will just be closed down.

The company will continue to sell many of the best-known products found in American households, including Tide laundry detergent, Charmin toilet paper, Gillette razors, Pampers diapers, Crest toothpaste and Bounty paper towels.

The brands the company is keeping account for 90 percent of the company's annual sales of $83 billion.

There's no word on whether the move would affect jobs at the company.

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