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MORE THAN JUST A LIVE STREAMING SERVICE, IT IS AN EXPERIENCE
NEW YORK, July 30, 2014 /PRNewswire/ -- Spend one night with GANDER.tv and you will be hooked. GANDER.tv, a proprietary video-streaming network, provides the best live and recorded entertainment from New York City's top nightlife venues such as The Cutting Room, Brooklyn Night Bazaar, Cornelia Street Cafe, Drom, Webster Hall, Village Underground and the Nuyorican Poets Cafe, to name a few. This first-of-its-kind online platform gives viewers an insider's look into New York's nightlife streaming over 200 live events every week including concerts, comedy shows and poetry readings right from their computers or mobile devices. Since these performances are archived, viewers can watch their favorite performances again and again on their time, making it a very user-friendly experience.
GANDER.tv provides entertainment for the fans, exposure and revenue opportunities for the venues and artists. From emerging artists to seasoned performers, Gander helps expand their fan base on a national level without having to tour the country. Artists can embed performances on their websites, social media pages, and blogs reaching fans anywhere in the world, so devotees never have to miss a show. Several third party sites such as BlackBook, Army of One and Brooklyn Vegan have posted select video performances from Gander, resulting in even more exposure for the artists and the venues by increasing website traffic and brand recognition.
The set-up is easy and unobtrusive because it is controlled remotely. In addition to handling the installation, software and quality assurance of video and audio, Gander stays engaged with their clients from scheduling and promoting events, to leveraging social media.
Lincoln Schofield, Talent Buyer of the prestigious New York City venue, The Cutting Room commented, "Gander capitalizes on the social outreach of artists to broaden the venue's brand. It's a great addition to the services we offer our performers to expand and connect with their audiences."
"The reception from the marketplace has been amazing. We are seeing an ever growing audience, with our traffic growing over 1700% since the end of last year. In addition, the engagement measured as time spent on the site and page views have also significantly increased," noted Mary Carey, COO of Eyes on the Go.
The viewership for GANDER.tv has grown exponentially since its inception in 2012, touting more than 15 million visitors and 35 million page views per month. More venues and more broadcast performances add to the variety and breadth of available content, making GANDER.tv a prime destination for all things entertainment.
"Last month we started reporting individual venue traffic statistics. As a result of viewing footage on GANDER.tv, many of our clients are seeing over 1 million visitors each month to their websites. This is significantly more traffic than they are able to attract with their internal marketing efforts and in many cases, venues are also embedding our video footage to their web pages to increase viewership. The partnership between the venues, artists, consumers and GANDER.tv is leveraging all digital marketing sources to build amazing traffic. Look for Gander.tv to expand to other markets in the future," commented Chris Carey, CEO of Eyes on the Go.
GANDER.tv, a division of Eyes on the Go, Inc, streams live and recorded video from nightlife venues and events providing entertainment, exposure and revenue opportunities that are all leveraged with digital marketing and social media support. GANDER.tv works collaboratively with clients to promote awareness, interest and attendance at venues, shows and events. We drive incremental revenue through pay-per-view, advertising and sponsorships. GANDER.tv's mission is to provide unique, authentic content to the world.
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