Bossier City's casinos are in the middle of a water war as three of them battle for business at their swimming pools.
As summer ramps up, the latest craze in Bossier is pool parties - at least, at the casinos. And three of the four casinos along the eastern side of the Red River are hoping their swimming spot will make the biggest splash
Until a year ago, only DiamondJacks Casino and Hotel and Boomtown Casino Hotel were the only casinos with pools in Bossier City. But within the last year, new competition has popped up at the Margaritaville pool and the Horseshoe Casino's Dare pool.
Along with each new blue lagoon have come weekly pool parties, with each venue trying to amp up their facility to draw in more sunbathers.
Bossier Chamber of Commerce President Lisa Johnson said the new resort type experience is a good thing for the area.
"There is nothing wrong with a little friendly competition," she said.
DiamondJacks Casino has had pool parties on and off for the past five years, but now they aren't the only ones.
"We started the party series back," said Marketing Director John Janicky.
This year, Janicky said their parties will be a little more consistent.
"Just with the increased competition, us in particular, we are trying to create that experience for our guests to have a unique experience when they are here," he said.
The casino pool party craze benefits the whole community, Johnson said.
"For all of us, as the dollar flows, that is more money and more business for all of us," she said.
With the pools potentially attracting more visitors, it could mean more gaming funds for the Bossier City, which in turn means having money to fund special projects like the planned George Dement Parkway project, designed to alleviate traffic on Airline Drive.
As a result, the casino pool party "war" could be a win-win for everyone.
"Each one offers a different experience and it'd be great for everyone to go," Johnson said.
Here's the lowdown on the swimming scene:
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