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SOURCE Zillow, Inc.
New spots highlight technology-driven home shopping; Feature original soundtrack by Ray LaMontagne
SEATTLE, May 12, 2014 /PRNewswire/ -- Zillow, Inc. (Nasdaq: Z), the leading real estate information marketplace, today announced it is rolling out the third TV spot as part of the company's award-winning "Find Your Way Home" national advertising campaign, which debuted last year. The new creative also includes Zillow's first-ever national radio spots and print advertising.
The new TV spot, titled "Family Search," chronicles how a modern family uses technology to propel their house hunt, while also highlighting the emotional significance tied to finding the perfect place to call home. The TV and radio spots feature an original soundtrack by singer/songwriter Ray LaMontagne, commissioned by Zillow®. The television ad begins airing today and will be in rotation on network and cable television throughout the busy home shopping season.
"This ad campaign showcases the way technology drives how families collaborate, shop for and ultimately find not just a house – but a place for their lives to happen," said Amy Bohutinsky, Zillow chief marketing officer. "We're thrilled to partner with Ray LaMontagne on this, with an original soundtrack that elevates our TV and radio creative to a really meaningful and impactful level."
The "Family Search" spot, produced in 30 and 60-second formats, is part of the previously announced $65 million the company expects to spend on advertising in 2014, which is approximately 60 percent more than Zillow invested in 2013. The campaign also includes national radio, print, mobile and digital elements.
Since officially launching its first TV campaign last year, Zillow has seen significant increases in traffic and market share. In April, Zillow reported a record 79 million monthly unique users, a net add of more than 26 million year-over-year, and 50 percent growth.
"Family Search" was produced by DeutschLA and directed by Eliot Rausch, who also directed Zillow's second TV spot "Long Distance," which recently won an Effie for advertising effectiveness. Zillow's currently-running TV ads in the "Find Your Way Home" campaign can be found at Zillow.com/TV.
About Zillow, Inc.
Zillow, Inc. (Nasdaq: Z) operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming nearly 79 million unique users in April 2014, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs®, Postlets®, Diverse Solutions®, Agentfolio®, Mortech®, HotPads™ and StreetEasy®. The company is headquartered in Seattle.
Zillow.com, Zillow, Postlets, Mortech, Diverse Solutions, StreetEasy, Agentfolio and Digs are registered trademarks of Zillow, Inc. HotPads is a trademark of Zillow, Inc.
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