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SOURCE Everyday Health, Inc.
Research will use big data to deliver healthier babies
NEW YORK, May 12, 2014 /PRNewswire/ -- Everyday Health, Inc. (NYSE: EVDY) and the University of Notre Dame today announced a collaboration on research aimed at helping women have healthier pregnancies and babies. The research will focus on women with a high incidence of low and very low birth weights, premature births, and infant mortality then provide these women with timely, high quality digital information and tools.
Everyday Health and Notre Dame will combine their data and technology assets to provide personalized digital content and tools as a supplemental intervention to improve prenatal care of mothers. As part of this collaboration, Everyday Health will provide researchers at Notre Dame's Interdisciplinary Center for Network Science and Applications (iCeNSA) access to customized digital health information and related data. iCeNSA researchers will integrate this digital information with a personalized health platform and measure the impact on health outcomes. The research will begin this summer and will be published throughout the coming year.
"Everyday Health is pleased to team up with Notre Dame on this important topic," said Ben Wolin, CEO of Everyday Health. "Helping mothers deliver healthier babies is a high priority for Everyday Health. Our expertise in utilizing data and analytics to provide highly-personalized digital content can make a real difference in improving the health of newborns and reducing the cost of care."
"Notre Dame has a long tradition of conducting groundbreaking research to address important problems for the common good. At iCeNSA, we have a research focus on developing innovative technology and solutions for personalized health and wellness, and translating them to the community. To partner with Everyday Health, a leader in driving improved health outcomes, on our research program is exciting for us," said Nitesh Chawla, associate professor of computer science and engineering and director of iCeNSA at the University of Notre Dame.
About Everyday Health, Inc.
Everyday Health, Inc. (NYSE: EVDY) is a leading provider of digital health and wellness solutions. Everyday Health combines premier digital content from leading health brands with sophisticated data and analytics technology to provide a highly personalized and differentiated content experience to our users. During 2013, an estimated average of 43 million consumers and 500,000 healthcare professionals, including one-third of all U.S. physicians, engaged with Everyday Health's health and wellness properties each month across multiple channels, including the web, mobile devices, video and social media.
About University of Notre Dame
Founded in 1842, the University of Notre Dame provides a distinctive voice in higher education that is at once rigorously intellectual, unapologetically moral in orientation, and firmly embracing of a service ethos. The nation's pre-eminent Catholic university and rated among the top 25 of all U.S. institutions of higher learning, Notre Dame is organized into four undergraduate colleges - Arts and Letters, Science, Engineering, and the Mendoza College of Business - the School of Architecture, the Law School, the Graduate School, 10 major research institutes, more than 40 centers and special programs, and the University library system. Located adjacent to the city of South Bend, Indiana, which has a metropolitan population of more than 300,000, Notre Dame is highly residential, with 80 percent of students living on campus, and also is known for the quality of its physical plant and the beauty of its campus, including the Golden Dome of the Main Building, the world's most recognized university landmark.
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