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SOURCE Casio America, Inc.
G-SHOCK Partners with Pacifist Military Design Brand, Maharishi, for Third Collaboration
DOVER, N.J., April 28, 2014 /PRNewswire/ -- This April, Maharishi and G-SHOCK have collaborated for the third time on a special limited edition G-SHOCK model. This new collaborative timepiece pushes the boundaries of G-SHOCK's print technology and developed the ability to print patterns on an even greater surface area of the watch's strap and bezel, perfect for applying DPM patterns with a greater level of detail than was previously possible. The watch model is perfectly suited for a pattern as intricate as Maharishi's DPM: Lunar Bonsai.
Maharishi's Spring Summer 2014 collection continues to explore the culture of the Pacifist Prepper, focusing on the Lunar Effect. In essence bio-dynamic farming considers the energy of water and position of the moon to achieve a 30% greater yield than standard organic farming, a useful technique for the totally self sufficient Prepper. The position of the moon and other planets has an enormous electro magnetic effect on the Earth, as well as its plants, plant growth and people.
As well as being clad in a lunar infused pattern the watch also features auto LED super illumination (ideal for use during lunar observations), a military spec gel shock resistance structure, super tough resin strap 200M water resistance, 10 year battery life, multi-home time; all features much valued by any genuine Pacifist Prepper.
"We are elated to be offering another collaboration between G-SHOCK and Maharishi," said Shigenori Itoh, Chairman and CEO of Casio America, Inc. "It is clear that based on the success of the first two collaborations between the two power-house brands, that this a keen interest for our customers and we are confident that this collaboration will be just as successful as the first two."
The G-SHOCK x Maharishi collaborative timepiece will retail for $130 beginning May 2014 at select fashion boutiques, key jewelry stores, the G-SHOCK Soho NYC store and www.g-shock.com.
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up".
Founded by Hardy Blechman in 1994, Maharishi carries a strong ethos of respect for nature while utilizing the latest technology. The brand's authentic utilitarian aesthetic rapidly propelled it onto the international design stage and after a decade of research in 2004 Blechman published DPM: Disruptive Pattern Material, a 900 page comprehensive encyclopedia of camouflage, which demonstrated the fact that camouflage has its roots in nature, natural history and art, rather than the military. Since 2004 Blechman has used DPM as a vehicle to spread the use of camouflage within culture, slowly helping to reclaim its symbolic value away from the military.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
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