It's official: Duck Commander is new Independence Bowl sponsor - KSLA News 12 Shreveport, Louisiana News Weather & Sports

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It's official: Duck Commander is new Independence Bowl title sponsor

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One of 3 new official Duck Commander Independence Bowl logos One of 3 new official Duck Commander Independence Bowl logos
A Duck Commander Independence Bowl duck call and the new logo. A Duck Commander Independence Bowl duck call and the new logo.
Shreveport Mayor Cedric Glover, sporting camo for the announcement, with Bossier Mayor Lo Walker. Shreveport Mayor Cedric Glover, sporting camo for the announcement, with Bossier Mayor Lo Walker.
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SHREVEPORT, LA (KSLA) -

It's official: The 11th oldest bowl game in college football is now the Duck Commander Independence Bowl.

Current Independence Bowl chairman John Hubbard made the announcement at a news conference Wednesday, where the new Duck Commander logo was also unveiled. 

"The Independence Bowl is proud Duck Commander has agreed to become our new title sponsor," said Hubbard. "Their success has been phenomenal. As we both explored this opportunity, it was clear this national and growing worldwide success could help bring new business relationships to the Independence Bowl and enable us to showcase Louisiana as a Sportsman's Paradise."

"This partnership is about enhancing and expanding the fans experience," said Bill Glenn, president of The Breakout Group and a key architect of the partnership. 

"College football, patriotism, military appreciation and the state of Louisiana offered a nearly perfect strategic alignment," Glenn said. "The partnership puts the Independence Bowl in a distinct, national position among nearly 40 bowls in 2014 and it offers Duck Commander an excellent promotional platform in their home state."

Bowl officials say the partnership will reinstate "Independence" as part of the bowl's name following a one-year hiatus.

"The Independence Bowl Foundation and this community are thrilled to have Duck Commander as our new title sponsor, and we're honored they've chosen to place ‘Independence' back in the bowl's name," incoming bowl chairman Paul Pratt said. "The Independence Bowl has a long history of bringing valuable and exciting sports entertainment to the Shreveport-Bossier City area. This is a new day and an excellent opportunity for college football in Louisiana.

The Robertson family couldn't be there for the announcement, Hubbard explained, because of television commitments. Instead, Duck Commander CEO Willie Robertson appeared in a pre-recorded video and was quoted in a statement released by the Independence Bowl Foundation saying says he sees "strong connectivity" with the values the Independence Bowl offers its fans. 

"College football is very important to us, both as fans and former players. The Independence Bowl is what college football is all about: It has great tradition and it's All-American. Add in its Louisiana location and appreciation of the military and it creates a winning partnership for both parties, It's especially exciting to see our brand help the Independence Bowl create an awesome fan experience."

The partnership with Duck Commander – the Independence Bowl's sixth title sponsor – will run through 2019. The Independence Bowl Foundation's current contracts offered stability in establishing a longer term agreement with Duck Commander. Its broadcast agreement with ESPN runs through 2019.  In addition, its primary conference partnerships with the Atlantic Coast Conference and Southeastern Conference and its secondary agreements with Conference USA and the American Athletic Conference run through 2019.

The date and time of the 2014 game will be determined in the coming months.

Word of the West Monroe-based Robertson family of Duck Dynasty fame taking on the title sponsorship first broke Saturday

Since then, the news has created plenty of buzz about the partnership creating potential for more national exposure for the bowl.

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