EEO PUBLIC FILE REPORT KSLA-TV Jan. 31, 2013 - Feb. 1, 2014 - KSLA News 12 Shreveport, Louisiana News Weather & Sports

EEO PUBLIC FILE REPORT KSLA-TV Jan. 31, 2013 - Feb. 1, 2014

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EEO PUBLIC FILE REPORT
KSLA-TV
Jan. 31, 2013 - Feb. 1, 2014

Full-Time Positions Filled; Recruitment Sources Used (#'s in parenthesis)
[With Hiree's Recruitment Source in Brackets]

• Account Executive (1-30) [27]
• News Producer (1-30) [30]
• Multi-Media Video Journalist (1-30) [24]
• Sports Multi-Media Video Journalist (1-30) [25]
• Digital Sales Specialist (1-30) [25]
• Multi-Media Video Journalist (1-30)[27]
• Account Executive (1-30)[27]
• Digital Sales Specialist (1-30)[27]
• Account Executive (1-30)[27]
• Account Executive (1-30)[27]
• Account Executive (1-30)[24]
• Digital Sales Specialist (1-30)[24]
• Traffic Manager (1-30)[27]

Total Interviewees for all Full-Time Positions
53

Number of Referrals from Sources Used
#24 KSLA.com (17), #27 Employee Referral/Word of Mouth (23), #25 Raycom Media (1), # 28 KSLA Job Fair (2), # 29 Career Fair (1), #26 tvjobs.com (1), # 13 LSUS (1), #3 ULM (1), #14 LSU-Shreveport (2), #31 Indeed.com (2), #32 TV Newscheck (1), #33 Spots & Dots (1)

MASTER LIST OF RECRUITMENT SOURCES
(Sources with an asterisk (*) denote organizations that responded affirmatively to our inquiry regarding whether they would like to continue to receive notification of full-time job vacancies)

LOCAL COMMUNITY SOURCES (including name of contact person, address and phone number)

1. AARP Seniors Employment Program, Attn: Betty Hendrix, 820 Jordan St. Ste 310 Shreveport, LA 71101
2. Texarkana College, Attn. Georgia McFaul, 2500 N. Robison Rd. Texarkana, TX 75599
3. University of LA at Monroe, Attn: Career Center, 700 University Avenue Monroe, LA 71209
4. Bossier Parish Community College Attn: Executive Director, 710 Benton Rd. Bossier City, LA 71111
5. Bossier Parish Community College, Job Placement Center, Bldg F, Room 242, 6220 East Texas Street, Bossier City, LA 71111
6. Broadcast Employment Services, PO Box 4166, Oceanside, CA 92052
7. Centenary College, Attn: Dennis Taylor, PO Box 41188, Shreveport, LA 71134
8. Grambling State University, Attn: Margie N. Pruitt, PO Box F, Grambling, LA 71245
9. NAACP of Shreveport, Attn: James Pannell, 1315 Milam St. Shreveport, LA 71101
10. Volunteers of America, Attn: Kyra Ebarb, 354 Jordan, Shreveport, LA 71101
11. Louisiana Association of Broadcasters, Attn: Polly Johnson, 660 Florida St. Baton Rouge, LA 70801
12. LA Rehabilitation Services, Attn: Chuck Vaughan, 1525 Fairfield Room 708, Shreveport, LA 71101
13. Louisiana Tech University, Attn: Cheryl Myers, PO Box 3178 Kenny Hall 337 Ruston, LA 71272
14. LSU Shreveport Career Center, Attn: Gina Starnes, 1 University Place, Shreveport, LA 71115
15. Northwestern State University, Attn: Rebecca Boone, PO Box 5293 Natchitoches, LA 71497
16. University of Texas—Tyler, Attn: Krista Richardson, 3900 University Drive, Tyler, TX 75799
17. Louisiana Workforce Commission, 400 Viking Dr. Bossier City, LA 71111
18. Caddo Community Action Agency, Attn: Ethyl Taylor, Personnel Dir. PO Box 3446 Shreveport, LA 71103
19. Southern University- Shreveport, Attn: Diane N. Neal, 3050 ML King Jr. Drive, Shreveport, LA 71107
20. Shreveport Job Corps Center, 2815 Lillian St. Shreveport, LA 71109
21. Wiley College, Attn. Christine Cooper, 711 Wiley Ave. Marshall, TX 75670

ADVERTISING SOURCES (Trades, Newspapers, Associations or Websites)

22.  AAJA - http://jobs.aaja.org/employer/signin emp.php.
23. NAJA - www.naja.com/membership/members section/opportunities
24. NAHJ- http://nahj.Ihispano.com
25. KSLA-TV - www.ksla.com
26. Raycom Media, Inc. - www.raycommedia.com
27. TVjobs.com
28. Walk-in/ employee referral/ word mouth
29. KSLA Job Fair
30. Career Fair
31. Indeed.com
32. TV News Check Ad
33. Spots & Dots

MENU OF OUTREACH INITIATIVES

1. Participant in four job fairs by station personnel who have substantial responsibility in making hiring decisions.

2. Hosting at least one job fair.

3. Co-sponsoring a job fair with organizations whose members includes substantial participation of minorities and women.

4. Participation in at least four events sponsored by groups interested in broadcast employment issues (e.g., career days, conventions, workshops).

5. Establish an internship program designed to assist members of the community to acquire skills needed for broadcast employment.

6. Participate in job banks, Internet recruitment programs or other programs designed to promote outreach generally (that is, that are not primarily directed to providing notification of specific job vacancies).

7. Participate in broadcast career scholarship programs (including solicitation, screening and selection of scholarship recipients).

8. Establishment of training programs designed to promote career advancement of station personnel (not including ordinary training for their current jobs).

9. Establish of mentoring program for station personnel.

10. Participation in four career events sponsored by educational institutions relating to career broadcast opportunities.

11. Sponsorship of at lease two community events designed to inform and educate the public about broadcasting employment opportunities.

12. Listing upper-level openings in a job bank or newsletter of medical trade groups whose membership includes substantial participation of women and minorities.

13. Providing assistance to outside non-profit entities in maintenance of websites that provide counseling on the process of searching for broadcast employment and/or other career development assistance relating to broadcasting.

14. Providing training to management level personnel as to methods of ensuring equal employment opportunities and prevent discrimination.

15. Providing training to personnel of outside recruitment organizations that would enable them to better refer job candidates for broadcast positions; and

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):  June 19, 2013    

Describe Nature of Initiative:

2.  Hosting of at least one job fair.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

KSLA-TV offers job opportunities through job fairs. June 19th, KSLA hosted a job fair open to the public at the Pierre Bossier Mall, Bossier City, LA.

Names of Station Personnel involved in Initiative:

James Loftus, Internet Sales Specialist
Marnita Atkerson, Account Executive
Neima, Felan, Account Executive
Ashley Prewitt, Research Analyst
Stefanie Lincoln, Account Executive
Douglas Yoder, Account Executive
Jessica Pace, Account Executive
Tyrone Davis, Production Manager
Carolyn Roy, New Media Content Director

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):  April 20, 2013   

Describe Nature of Initiative:

4. Participation in at least four events sponsored by groups interested in broadcast employment issues (e.g., career days, conventions, workshops)


Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

April 20, 2013—KSLA News Director attended the NABJ Regional Conference.

Names of Station Personnel involved in Initiative:

Jayne Ruben- News Director

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):  July 21, 2013   

Describe Nature of Initiative:

4. Participation in at least four events sponsored by groups interested in broadcast employment issues (e.g., career days, conventions, workshops)

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

July 21- LSU-Shreveport hosted a Part-Time Job Fair.


Names of Station Personnel involved in Initiative:

Tyrone Davis- Production Manager
Carolyn Roy- New Media Content Director

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES


Date(s) of Initiative Event(s):  April 12,2013

Describe Nature of Initiative:

4. Participation in at least four events sponsored by groups interested in broadcast employment issues (e.g., career days, conventions, workshops)

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

April 12- KSLA attended the Hiring our Heroes Veterans Career Fair. It was open to military, veterans and their spouses.

Names of Station Personnel involved in Initiative:

Ashley Jones- Business Office Coordinator
Ashley Prewitt- Research Analyst

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES


Date(s) of Initiative Event(s):  Nov. 5, 2013

Describe Nature of Initiative:

4. Participation in at least four events sponsored by groups interested in broadcast employment issues (e.g., career days, conventions, workshops)


Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

Nov. 5th- KSLA attended the Hiring our Heroes Veterans Career Fair. It was open to military, veterans and their spouses.

Names of Station Personnel involved in Initiative:

Ashley Prewitt- Research Analyst

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):  May 15, 2013

Describe Nature of Initiative:

4. Participation in at least four events sponsored by groups interested in broadcast employment issues (e.g., career days, conventions, workshops)

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

May 15, 2013—KSLA attended the Shreveport-Bossier Women & Minority Career Expo hosted at the Horseshoe Casino & Hotel.


Names of Station Personnel involved in Initiative:

Ashley Jones- Business Office Coordinator
Ashley Prewitt- Research Analyst


DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s): June 7, 2013

Describe Nature of Initiative:

14. Provide training to management level personnel as to methods of ensuring equal employment opportunities and prevent discrimination.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

June 7, 2013—KSLA GM attended a seminar at the Louisiana Association of Broadcasters Convention on recruiting and retaining employees.


Names of Station Personnel involved in Initiative:

James Smith- General Manager

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES


Date(s) of Initiative Event(s):  January 31, 2013- February 1, 2014

Describe Nature of Initiative:

6. Participate in job banks, Internet recruitment programs or other programs designed to promote outreach generally (that is, that are not primarily directed to providing notification of specific job vacancies).


Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

All jobs advertised on:

• NAJA (Native American Journalists Association)
• 602communications.com
• LAB.org (Louisiana Association of Broadcasters)
• nahj.org (National Association of Hispanic Journalists)
• ksla.com
• aaja.org (Asian American Journalist Association)
• raycommedia.com

Names of Station Personnel involved in Initiative:

All hiring managers.

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES


Date(s) of Initiative Event(s):  Aug. 29—Nov. 26 2013
Describe Nature of Initiative:
5. Establish an internship program designed to assist members of the community to acquire skills needed for broadcast employment.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

KSLA –TV Offers internships to area college students. 1 student from Centenary College participated as Sales Interns.


Names of Station Personnel involved in Initiative:

All KSLA Staff.

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES


Date(s) of Initiative Event(s):  February 2013- January 2014

Describe Nature of Initiative:

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.


Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

• Feb. 28, 2013- Emcee Minority Business Opportunity Luncheon at Shreveport                     Convention Center.
• March 1, 2013- Read Across America to kids at Pierre Bossier Mall.
• March 1, 2013- Emcee Alpha Kappa Alpha Debutante Ball at Riverview Hall.
• April 6, 2013- Emcee M.S. Walk from Louisiana Boardwalk.
• April 6, 2013- Sunset Acres Spelling Bee Judge
• April 27, 2013- Emcee March of Dimes Walk
• May 4, 2013- Emcee Sigma Gamma Rho Debutante
• May 11, 2013- Emcee Sigma Gamma Rho Pageant
• May 25, 2013- Emcee NAACP Banquet at Arcadia School Complex
• June 15, 2013- Speak to National Women's Professional Group
• June 22, 2013- Parade Marshal in Natchez, LA
• Oct. 19, 2013- Guest Speaker at Marshall-Area Wiley Club
• Oct. 25, 2013- Emcee for the African American Chamber
 
Names of Station Personnel involved in Initiative:

Domonique Benn- Anchor

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES


Date(s) of Initiative Event(s):  February 2013- January 2014

Describe Nature of Initiative:

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

• Feb. 2, 2013- Read to kids at the Dr. Seuss Birthday event.
• March 1, 2013- Read Across America to kids at Pierre Bossier Mall.
• April 27, 2013- Emcee March of Dimes Walk
• Nov. 6, 2013- Emcee ‘Veterans with-in Business' breakfast
• Nov. 8, 2013- Guest speaker at Ringgold Elementary * North Desoto High School- Veterans day event.
• Nov. 11, 2013- Guest Speaker at Benton High School Veterans day event.
• Nov. 15, 2013- Guest Speaker at Walnut Hills Elementary for Career Day.

 
Names of Station Personnel involved in Initiative:

Pat Simon- Anchor

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES


Date(s) of Initiative Event(s): September 26, 2013

Describe Nature of Initiative:
14. Provide training to management level personnel as to methods of ensuring equal employment opportunities and prevent discrimination


Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

Sept. 26, 2013-- KSLA managers attended the webinar on "Labor & Employment Law-From a Different Angle". The training covered the most recent legal developments/trends in employment law (such as: unlawful retaliation, non-sexual harassment, etc).


Names of Station Personnel involved in Initiative:

Jenny Smith- Marketing Director
Cindy Townsend- HR Manager
Mark Silberstein- Assistant News Director
Jayne Ruben- News Director
Tonia Henderson- Local Sales Manager
Tyrone Davis- Production Manager
Carolyn Roy- New Media Director
Yves Masset- Chief Engineer

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES


Date(s) of Initiative Event(s):  October 2013

Describe Nature of Initiative:

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.


Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

October 2013- KSLA News Anchors (Pat Simon & Domonique Benn) Emceed the March of Dimes events: The Walk & The Chef's fundraising event.

Names of Station Personnel involved in Initiative:

New Anchors:
Pat Simon
Domonique Benn

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES


Date(s) of Initiative Event(s): February 2013- January 2014

Describe Nature of Initiative:

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.


Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

Throughout the year we have schools and groups that tour the station.
 

Names of Station Personnel involved in Initiative:

All KSLA.  

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