(CNN) - The Food and Drug Administration has launched a $115 million campaign to help combat teen smoking.
According to the FDA, "The Real Cost" campaign will educate teenagers about the health hazards of smoking through television, radio, print and online ads.
The FDA commissioner said 90 percent of regular adult smokers had their first cigarette by the time they were 18.
The goal of the campaign is to reduce the number of teenage cigarette smokers by 300,000 over the next three years.
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