Independence Bowl now named AdvocareV100 Bowl - KSLA News 12 Shreveport, Louisiana News Weather & Sports

Independence Bowl now named AdvocareV100 Bowl

The Independence Bowl Foundation is pleased to announce for the fifth-consecutive year AdvoCare will be the title sponsor of Shreveport's post-season college football game, which will now be the AdvoCare V100™ Bowl.

"With a new name and new logo, our dedication to this bowl game and the city of Shreveport-Bossier not only continues, but grows even stronger," AdvoCare President and CEO Richard Wright said. "The new name helps enhance all of our efforts in making the AdvoCare V100™ Bowl a top 10 bowl game in the nation – a win for Shreveport-Bossier, AdvoCare and the universities who will play in the bowl each year.

"Thank you to the Independence Bowl Foundation and the local community for your continued support. AdvoCare is looking forward to welcoming two very deserving teams to the 2013 AdvoCare V100™ Bowl!"

In an effort to rebrand the Bowl, the leaders of AdvoCare and the Independence Bowl Foundation staff have created four points as part of a vision to enhance the growth and success of the Bowl going forward:

  1. Adhere to a Top 10 bowl standard
  2. Make the AdvoCare V100™ Bowl a desired bowl destination
  3. Involve the military and thank them
  4. Shreveport-Bossier City has one of only 35 bowls in the world, and it is a direct reflection of the community

AdvoCare plans to achieve the four points by enhancing the AdvoCare V100™ Bowl's matchup in the upcoming negotiations. The current selection agreements, which expire after the 2013 season, have the Bowl slated to pick ninth after the BCS in the SEC and sixth after the BCS in the ACC. 

"We are proud to announce an extension of our title sponsor partnership with AdvoCare," Independence Bowl Foundation chairman Jack Andres said. "AdvoCare has provided resources and a level of creativity that has continued to aid the Bowl's growth and stability." 

"This bowl began 37 years ago from the vision of a small group of individuals, and is a local treasure that cannot be easily replaced. We are appreciative of all that have helped keep it alive and well."

AdvoCare signed on as the Bowl's fifth title sponsor in 2009. For the past four years, the Bowl has been called the AdvoCare V100™ Independence Bowl.

The Independence Bowl was founded in 1976, and received its name because it was established in the year of the United States' bicentennial celebration.

In 1990, Poulan/Weed Eater became the first title sponsor of the Independence Bowl and remained in place through 1997. Since that time, the game has had three title sponsors prior to the partnership that was forged with AdvoCare.

For 20 years, AdvoCare has offered general nutrition, weight loss, energy and sports performance products of the highest quality developed through comprehensive research and backed by a Scientific & Medical Advisory Board. AdvoCare offers more than 70 exclusive products and a business opportunity that empowers individuals to explore their ultimate potential. AdvoCare is headquartered in Plano, Texas. For more information on AdvoCare, visit www.advocare.com or call 800-542-4800. 

  • SportsSportsMore>>

  • LSU football legend Billy Cannon passes away

    LSU football legend Billy Cannon passes away

    Wednesday, May 23 2018 8:23 PM EDT2018-05-24 00:23:52 GMT
    Billy Cannon at the LSU Spring Game on April 21, 2018 (Source: WAFB)Billy Cannon at the LSU Spring Game on April 21, 2018 (Source: WAFB)

    LSU football legend Billy Cannon died Sunday morning. He was 80 years old.

    More >>

    LSU football legend Billy Cannon died Sunday morning. He was 80 years old.

    More >>
  • Couple's gender reveal fail goes viral

    Couple's gender reveal fail goes viral

    Sunday, May 20 2018 6:21 PM EDT2018-05-20 22:21:47 GMT
    A couple's gender reveal failed. (Source: Clariceguido on Twitter)A couple's gender reveal failed. (Source: Clariceguido on Twitter)
    A couple's gender reveal failed. (Source: Clariceguido on Twitter)A couple's gender reveal failed. (Source: Clariceguido on Twitter)

    The soon-to-be mom and dad planned to reveal the sex of their baby while playing baseball, but the pitch was a little too high and poor grandpa in the back did not see it coming.

    More >>

    The soon-to-be mom and dad planned to reveal the sex of their baby while playing baseball, but the pitch was a little too high and poor grandpa in the back did not see it coming.

    More >>
  • Disgruntled fans break into Brazil pre-World Cup training

    Disgruntled fans break into Brazil pre-World Cup training

    Friday, May 25 2018 8:43 PM EDT2018-05-26 00:43:24 GMT
    Saturday, May 26 2018 12:25 AM EDT2018-05-26 04:25:48 GMT
    (AP Photo/Leo Correa). Brazil's William goes for the ball during a national soccer team practice session ahead of the World Cup in Russia, at the Granja Comary training center in Teresopolis, Brazil, Friday, May 25, 2018.(AP Photo/Leo Correa). Brazil's William goes for the ball during a national soccer team practice session ahead of the World Cup in Russia, at the Granja Comary training center in Teresopolis, Brazil, Friday, May 25, 2018.
    Brazil fans have cheered their team in the first and only meeting with players before they travel to the World Cup in Russia, but many others also complained about the squad's lack of contact with local supporters.More >>
    Brazil fans have cheered their team in the first and only meeting with players before they travel to the World Cup in Russia, but many others also complained about the squad's lack of contact with local supporters.More >>
Powered by Frankly