The Global ESP has combined more than ten years of experience into a free online marketing course, sharing valuable insight into a constantly expanding industry.
Geneva, Switzerland (PRWEB) February 28, 2013
In the current, competitive world of digital marketing it is essential for businesses and individuals alike to have a broad understanding of the environment in which they operate. According to Hubspot.com, 78% of all online users conduct their product research online; if marketers have the necessary skills to quickly and effectively reach out to these potential consumers it can make for great source of income.
There is demand in the digital environment for comprehensive mobile and email marketing training; since creating successful email campaigns requires an understanding of a wide range of issues covering everything from technical aspects, to strategy, content and design.
Drawing on more than ten years in the mobile and email marketing industry, GraphicMail is perfectly placed to offer others the tools to grow their skills at email marketing, sharing a wealth of knowledge with those looking to broaden their understanding of the industry.
The structure of the GraphicMail eMarketing Academy course follows a natural progression from beginner to advanced and finally to professional level. Subject matter of their first course – to be launched early march - includes basics such as a comprehensive introduction to email marketing, email list building and sending the first email marketing campaign; to more advanced topics like customer relationship management, social media integration and email sales conversion.
GraphicMail’s eMarketing course is an all-encompassing, valuable training tool for those looking to brush up on their marketing skills or for beginners looking to learn the tools of the trade from a key industry player. The material is presented in an interactive, media-integrated format making it easy to digest and interact with and regular feedback from students is encouraged throughout the course.
As a natural progression from email to mobile marketing and taking into consideration the boom in mobile usage in 2013, GraphicMail is also aiming to launch its mobile marketing course, further extending its reach as a knowledgebase for mobile and email marketing within the ESP environment.
According to Econsultancy.com, 44% of people in the United States are likely to make a purchase using a mobile device, with 56% happy to spend $10 on mobile purchases. This might not seem like much, but considering that more than 119 million people in the US make use of smart mobile technology the appeal becomes more apparent.
The email marketing course will cover all the most vital parts of marketing, all the while laying a solid foundation ensuring the longevity of marketing campaigns undertaken by graduates. Graphicmail constantly strives to better itself as well as its clients and the digital marketing Academy is a manifestation of this passion for mobile and email marketing excellence.
Says Barbara Ulmi, GraphicMail Marketing Director: “With our free e-courses we also aim at increasing the skill level of business owners, employees and start-ups in digital communications. Our courses serve the entire ESP industry, since we impart the importance of mailing list management, the proper use of content across different devices and the use of analytical reports, to name but a few.”
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