A viral video ad campaign from Oreo is shining the spotlight on Portland and David Neevel's Oreo separator machine.
Motivated by his disdain for the creme in Oreo cookies and determined to save himself from the exhausting work of separating creme from cookie, Neevel said in the video he spent hours building his elaborate machine.
"I don't have a catch phrase for my machine, but I guess if it did have one, it'd be something like 'Let's get that cream out of there.' Or like, 'This cream is no good. Let's get it off the cookie,'" he said.
"I've been working on my machine now for .4 years. Wait, .04 years."