Maker's Mark has made a decision to decrease the percentage of alcohol in their product.
The distiller, known for its signature red wax-sealed bottles, is making the move in an effort to meet rising global demand.
BourbonBlog.com 's Tom Fischer spoke with Rob Samuels, Chief Operating Officer of Makers Mark Bourbon Distillery. (Read more of his blog here)
He confirmed that "Maker's Mark is reducing the ABV of their Bourbon by 3% effective immediately from 45% ABV (90 proof) to 42% ABV (84 proof)."
So far consumers on social media have met the news with skepticism, filling twitter and Facebook with complaints about the change.
The company, however, insists the taste will be the same, and that maker's mark drinkers detected no difference during taste tests.
Copyright 2013 WFIE. All rights reserved.
It's the end of the world as we know it. And we feel fine.