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With RingRevenue’s call marketing automation platform, National Marketing Resources (NML) achieved conversion rates of 90% on their direct marketing campaigns. Clean toll-free numbers, detailed conversion analytics and a scalable management system were the keys to their success.
Santa Barbara, CA (PRWEB) February 05, 2013
RingRevenue, the leader in call marketing automation solutions, today announced the publication of a new customer case study, featuring Utah-based charitable organization National Marketing Resources (NMR). The study highlights how NMR - which uses direct marketing to achieve its course enrollment goals - recently achieved a 90 percent conversion rate in direct mail marketing campaigns thanks to RingRevenue’s call marketing automation platform.
An organization dedicated to helping entrepreneurs, NMR provides courses and other materials that assist business owners in achieving personal and professional goals. Its courses include affiliate marketing, lead generation and other topics that can help businesses get started or reach the next level. From extensive internal testing and evaluation to knowledgeable and effective coaches, NMR provides its customers with accredited programs that can be transferred for credit at colleges and universities nationwide. One of its most successful ways to reach out to prospective clients is through direct mail, directing prospects to call a toll-free number to register for a free preview event.
The new case study highlights how that in the year that NMR has been using RingRevenue, they have been able to drastically reduce their unsalable call volume and achieve higher conversion rates due to the elimination of those calls. Since implementing RingRevenue’s call marketing automation platform, NMR has been reaping the benefits of clean, toll-free numbers and real-time campaign management.
“RingRevenue’s reliable technology and easy-to-use, intuitive interface are now at the heart of tracking NMR’s direct mail toll-free numbers,” said RingRevenue CEO Jason Spievak. “They send out over one million mailers monthly, so having an efficient and accurate way to manage their data is crucial.”
Conversion rates for the toll-free numbers associated with NMR’s direct marketing in the past rarely broke 80 percent because of wrong numbers or customer service calls, according to the case study. However, with RingRevenue’s solution, conversion rates have soared to a measurable 90 percent. “This allows NMR to better gauge which campaigns are working and which need fine-tuning,” Spievak said.
“RingRevenue solves a simple, yet vital problem, and stands out from the crowd by offering robust reporting capabilities,” said David Jones, Director of Client Services, NMR. “What's more, we've found a solution that is simple to implement, easy to use, and is affordable."
Since 2008, RingRevenue has been the industry-leading provider of call marketing automation solutions. By delivering complete campaign management, clear attribution and practical analytics in one end-to-end solution, RingRevenue’s technology helps businesses grow revenue across online, offline and mobile marketing channels. Proven revenue-generating partnerships with Google, ValueClick, Rakuten Linkshare, MillennialMedia, AnswerFinancial, and others make RingRevenue the leading call performance marketing solution for Fortune 1000 and Inc. 500 brands in the U.S.
For more information about RingRevenue, visit http://www.ringrevenue.com or call (800) 295-4319.
RingRevenue is the industry-leading provider of call marketing automation solutions. RingRevenue's patented cloud-based platform makes it easy to seamlessly integrate with the solutions you already use. By delivering complete campaign management, clear attribution and practical analytics in one end-to-end solution, RingRevenue helps businesses grow revenue across online, offline and mobile marketing channels.
Proven revenue-generating partnerships with the leading performance marketing networks, agencies and Fortune 1000 and Inc 500 brands make RingRevenue the industry-leading solution for call performance marketing. RingRevenue was founded in 2007 by a team of technology executives who built their prior startup into a multi-hundred million-dollar public company. RingRevenue is backed by leading venture capital firms GRP Partners, Rincon Venture Partners and Persistence Partners. To request a demo, please visit http://www.ringrevenue.com or call 800-295-4319.
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