EEO PUBLIC FILE REPORT KSLA-TV Jan. 31, 2012 - Feb. 1, 2013 - KSLA News 12 Shreveport, Louisiana News Weather & Sports

EEO PUBLIC FILE REPORT

KSLA-TV

Jan. 31, 2012 - Feb. 1, 2013

 Recruitment Sources Used For Full-Time Vacancies

See attached list. 

Full-Time Positions Filled; Recruitment Sources Used (#'s in parenthesis)

[With Hiree's Recruitment Source in Brackets] 

• Account Executive (1-29) [27]
• Account Executive (1-29) [24]
• Marketing Director (1-29) [25]
• News Producer (1-29) [29]
• Account Executive (1-29) [28]
• Multi-Media Video Journalist (1-29)[25]
• Multi-Media Video Journalist (1-29)[25]
• Producer (1-29)[25]
• Producer (1-29)[27]
• General Sales Manager (1-29)[25]
• Marketing Producer (1-29)[27]
• Commercial Producer (1-29)[29]
• Research Assistant (1-29)[29]
• Account Executive (1-29)[27]
• Digital Marketing Manager (1-29)[25]
• News Producer (1-29)[27]

Total Interviewees for all Full-Time Positions

44

Number of Referrals from Sources Used

#15 KSLA.com (7), #17 Employee Referral/Word of Mouth (17), #16 Raycom Media (6), # 28 KSLA Job Fair (9), # 29 Career Fair (2), # 12 LA Tech (1), #26 tvjobs.com (1), # 13 LSUS (1),  

Supplemental Outreach Activities

See attachment.

 MASTER LIST OF RECRUITMENT SOURCES

(Sources with an asterisk (*) denote organizations that responded affirmatively to our inquiry regarding whether they would like to continue to receive notification of full-time job vacancies) 

LOCAL COMMUNITY SOURCES (including name of contact person, address and phone number)

 

1. 1.    AARP Seniors Employment Program, Attn: Betty Hendrix, 820 Jordan St. Ste 310 Shreveport, LA 71101
2. 2.    Texarkana College, Attn. Georgia McFaul, 2500 N. Robison Rd. Texarkana, TX 75599
3. 3.    University of LA at Monroe, Attn: Brenda Allen, 700 University Avenue Monroe, LA 71209
4. 4.    Bossier Parish Community College Attn: Executive Director, 710 Benton Rd. Bossier City, LA 71111
5. 5.    Bossier Parish Community College, Job Placement Center, Bldg F, Room 242, 6220 East Texas Street, Bossier City, LA 71111
6. 6.    Centenary College, Attn: Dennis Taylor, PO Box 41188, Shreveport, LA 71134
7. 7.    Grambling State University, Attn: Margie N. Pruitt, PO Box F, Grambling, LA 71245
8. 8.    NAACP of Shreveport, Attn: James Pannell, 1315 Milam St. Shreveport, LA 71101
9. 9.    Volunteers of America, Attn: Kyra Ebarb, 354 Jordan, Shreveport, LA 71101

10.  Louisiana Association of Broadcasters, Attn: Polly Johnson, 660 Florida St. Baton Rouge, LA 70801

11.  LA Rehabilitation Services, Attn: Chuck Vaughan, 1525 Fairfield Room 708, Shreveport, LA 71101

12.  Louisiana Tech University, Attn: Cheryl Myers, PO Box 3178 Kenny Hall 337 Ruston, LA 71272

13.  LSU Shreveport Career Center, Attn: Gina Starnes, 1 University Place, Shreveport, LA 71115

14.  Northwestern State University, Attn: Rebecca Boone, PO Box 5293 Natchitoches, LA 71497

15.  University of Texas—Tyler, Attn: Krista Richardson, 3900 University Drive, Tyler, TX 75799

16.  Louisiana Workforce Commission, 400 Viking Dr. Bossier City, LA 71111

17.  Caddo Community Action Agency, Attn: Ethyl Taylor, Personnel Dir. PO Box 3446 Shreveport, LA 71103

18.  Southern University- Shreveport, Attn: Diane N. Neal, 3050 ML King Jr. Drive, Shreveport, LA 71107

19.  Shreveport Job Corps Center, 2815 Lillian St. Shreveport, LA 71109

20.  Wiley College, Attn. Christine Cooper, 711 Wiley Ave. Marshall, TX 75670

ADVERTISING SOURCES (Trades, Newspapers, Associations or Websites)

21.   AAJA - http://jobs.aaja.org/employer/signin emp.php.

22.  NAJA - www.naja.com/membership/members section/opportunities

23.  NAHJ- http://nahj.Ihispano.com

24.  KSLA-TV - www.ksla.com

25.  Raycom Media, Inc. - www.raycommedia.com

26.  TVjobs.com

27.  Walk-in/ employee referral/ word mouth

28.  KSLA Job Fair

29.  Career Fair

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):  May 24, 2012 & October 18, 2012    

Describe Nature of Initiative:

2.  Hosting of at least one job fair.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

KSLA-TV offers job opportunities through job fairs. During the second and fourth quarter of 2012, KSLA hosted a job fair open to the public at the Pierre Bossier Mall, Bossier City, LA.

Names of Station Personnel involved in Initiative:

Marnita Atkerson, Account Executive Neima, Felan, Account Executive Amanda Joubert, Account Executive Christie Dunn, Account Executive Quentin Koury, Account Executive Douglas Yoder, Account Executive Jessica Thomas, Internet Sales Director Seth Zindler, Account Executive Ashley Jones, Business Office Coordinator Tyrone Davis, Production Manager Carolyn Roy, New Media Content Director

 DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):  February 29, 2012   

Describe Nature of Initiative:

10. Participation in four career events sponsored by educational institutions relating to career broadcast opportunities.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

February 29th- Booker T. Washington High School held a career fair for students. The school has a broadcast curriculum and KSLA spoke to many students about the possibilities of working in broadcast.

Names of Station Personnel involved in Initiative:

Ashley Jones- Business Office Coordinator Tyrone Davis- Production Manager Adam Dozier- Art Director

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):  August 24, 2012   

Describe Nature of Initiative:

10. Participation in four career events sponsored by educational institutions relating to career broadcast opportunities.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

August 24th- LSU-Shreveport hosted a Part-Time Job Fair.

Names of Station Personnel involved in Initiative:

Tyrone Davis- Production Manager Carolyn Roy- New Media Content Director

 DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):  June 2012

Describe Nature of Initiative:

10. Participation in four career events sponsored by educational institutions relating to career broadcast opportunities.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

June 2012 KSLA News Anchor participated in an Equal Employment Opportunity event as a member of the media in New Orleans to explain the media's role in covering stories about employment and racial disparity issues.

 

Names of Station Personnel involved in Initiative:

Pat Simon- Anchor

  

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

 Date(s) of Initiative Event(s):  October 23, 2012

 

Describe Nature of Initiative:

11. Participation in four career events sponsored by educational institutions relating to career broadcast opportunities.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

October 23rd- KSLA attended the Hiring our Heroes Veterans Career Fair. It was open to military, veterans and their spouses.

 

Names of Station Personnel involved in Initiative:

Ashley Jones- Business Office Coordinator

  

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

 

Date(s) of Initiative Event(s):  April 10, 2012

 

Describe Nature of Initiative:

10. Participation in four career events sponsored by educational institutions relating to career broadcast opportunities.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

April 10th - KSLA attended the Caddo Parish School's Leadership Workshop. Talked with them about the role of the media, news coverage on multi-platforms – on-air, online, on mobile and social media.

 

Names of Station Personnel involved in Initiative:

Jayne Ruben- News Director

   

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

 

 

Date(s) of Initiative Event(s):          January 31, 2012- February 1, 2013

 

Describe Nature of Initiative:

Participate in job banks, Internet recruitment programs or other programs designed to promote outreach generally (that is, that are not primarily directed to providing notification of specific job vacancies).

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

All jobs advertised on:   NAJA (Native American Journalists Association) 602communications.com LAB.org (Louisiana Association of Broadcasters) nahj.org (National Association of Hispanic Journalists) ksla.com aaja.org (Asian American Journalist Association) raycommedia.com

 

Names of Station Personnel involved in Initiative:

All hiring managers.

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

  

Date(s) of Initiative Event(s):          February 2012-Janurary 2013

 

Describe Nature of Initiative:

Establish an internship program designed to assist members of the community to acquire skills needed for broadcast employment.

 Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

KSLA –TV Offers internships to area college students. During the second and third quarter of 2012, (2) students from LSUS participated as News Interns.

 

Names of Station Personnel involved in Initiative:

All KSLA Staff.

  

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

  

Date(s) of Initiative Event(s):          February 2012-Janurary 2013

 

Describe Nature of Initiative:

Establish an internship program designed to assist members of the community to acquire skills needed for broadcast employment.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

KSLA –TV Offers internships to area college students. During the first and second quarter of 2012, 1 student from Centenary College participated as a News Intern.

 

Names of Station Personnel involved in Initiative:

All KSLA Staff.

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

  

Date(s) of Initiative Event(s):          February 2012- October 2012

 

Describe Nature of Initiative:

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

Feb. 2012   - Emcee for the Shreveport/ Bossier African American Scholarship Awards. -       Black History Guest Speaker at Christ Temple Baptist Church. -       Emcee Minority Business Opportunity Awards Luncheon. March 2012- Emcee AKA Debutante Cotillion at Municipal Auditorium. May 2012- Emcee Scholarship Brunch for Sigma Gamma Pho Sorority.

 

Names of Station Personnel involved in Initiative:

Domonique Benn- Anchor

   

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

 Date(s) of Initiative Event(s):          February 2012

 

Describe Nature of Initiative:

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

February 2012:  KSLA News Chief Meteorologist spoke to 5th graders at Fairfield Elementary in Shreveport about public speaking.

 

Names of Station Personnel involved in Initiative:

Steven Parr, Chief Meteorologist

  

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

 Date(s) of Initiative Event(s): September 2012

 Describe Nature of Initiative:

Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

Sept. 2012 – KSLA spoke to a broadcasting class at LSU-Shreveport & helped them produce their own commercial.

 

Names of Station Personnel involved in Initiative:

Jenny Smith- Marketing Director Amanda Joubert- Account Executive Robert Streeter- Marketing/ Commercial Producer

  

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):          October 2012

Describe Nature of Initiative:

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

October 2012- KSLA News Anchors (Pat Simon & Domonique Benn) Emceed the March of Dimes events: The Walk & The Chef's fundraising event.

 

Names of Station Personnel involved in Initiative:

New Anchors: Pat Simon Domonique Benn

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s): December 2012   

Describe Nature of Initiative:

Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

Dec. 2012- KSLA News team participated in the Caddo Parish Reading for Success program where various community leaders spent time reading to children throughout the parish.

Names of Station Personnel involved in Initiative:

Pat Simon- Anchor Emily Black- Reporter Doug Warner- Anchor Kevin Roth- Meteorologist Brittany Pieper- Reporter