Independence Bowl's economic impact - KSLA News 12 Shreveport, Louisiana News Weather & Sports

Independence Bowl's economic impact

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While the teams get ready for this year's Independence Bowl on Friday, so are many local businesses. CrawDaddy's Kitchen even bought ad space in Ohio papers to advertise their game day promotions to out of town guests.

As of Wednesday afternoon the bowl had sold about 42,000 tickets.

This year one of the teams, University of Louisiana-Monroe, is from just a few hours away. That will likely mean more people at the game, but there's also the chance lots of people will make it a day trip instead of staying the whole weekend.

"There's a risk that fewer people may spend the night in area hotels, but what we've been trying to do is to make them want to stay the night either Thursday, Friday, or the full weekend and enjoy things in the area," said Chris Jay with the Shreveport-Bossier Convention and Tourism Bureau.

The City of Shreveport says it costs them about $50,000 to put on the Independence Bowl. The Convention and Tourism Bureau says their last study, done in 2006, showed the I-bowl brought in about $5.7 million in direct spending to the Shreveport-Bossier area.

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