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SOURCE: transcosmos, Inc.
Hand-on Experience on Assessment of the Marketing Issues and Proposals of the Improvement Measures Using Web Analysis Tools
Tokyo, Japan (PRWEB) December 20, 2012
transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) held a hands-on presentation at the "Big Data hands-on learning seminar," as part of its joint-effort project since Fiscal Year 2011 in conjunction with Rikkyo University's College of Business. transcomos received assistance from Okasan Online Securities Co., Ltd., which is a group company of Okasan Securities Group Inc. (Headquarters: Tokyo, Japan; Representative: Tetsuo Kato, President)
transcosmos has been working on joint projects with Rikkyo University's College of Business since September 2011. During the Fiscal Year 2012, in the first half of the year a lecture on big data was held in an e-business class, and in the second half, because of the necessity for the students to experience actual hands-on work with big data, a program was held for the students where they were required to make presentations for corporations based on website usability research and marketing research (web analysis) through web analysis tools
About "Big Data hands-on learning seminar"
Since September 2012, for the students of Professor Hiroshi Sasaki's seminar at College of Business (40 students in their second and third years), Mr. Naohiro Yamaura, Chief Consultant of transcosmos, has been serving as a lecturer to provide instructions for the students on the training methods of marketing concepts and research methods then held hands-on learning in separate groups. For the web analysis data, the actual website access data kindly provided by Okasan Online Securities Co., Ltd. was used by the students to analyze. On Thursday, December 6, the students had an opportunity to visit the client corporations to present improvement measures at a presentation/event offered by transcosmos. The recruitment personnel from transcosmos' Human Resources Division provided instructions on the presentations, so that the students could utilize the experience in their job-hunting efforts. At the presentation, employees of the participating corporations in charge of web strategy were invited as lecturers to offer their critique.
Professor Hiroshi Sasaki, College of Business, Rikkyo University
Mr. Masashi Hagihara, Executive Vice President, transcosmos analytics inc.
Mr. Hideki Nagura, Manager, Human Resources Division, transcosmos inc.
Professor Hiroshi Sasaki, a professor from College of Business at Rikkyo University, has commented as the following:
"We sincerely appreciate your contribution at this big data training, providing us the opportunity to learn the latest marketing research methods. The lesson plans were very thoroughly thought out, and they were both fun and challenging for the students at the same time. I feel that the results were well beyond the usual standards of our lectures."
About transcosmos inc.
transcosmos launched operations in 1966. Since then it has combined superior "human resources" with the most up-to-date "technological" capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in EC business, and to reduce clients operational cost. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the "Global IT Partner" of its corporate clients to provide them with high quality outsourcing services on a global scale.
Contact for news media inquiries
Inquiries from the media should be forwarded to transcosmos inc.
Public Relations & Advertising Department
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