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SOURCE: Kobie Marketing
How Technology is Increasing Passenger Loyalty and Powering New Ancillary Revenue Opportunities for Airlines
San Diego, CA (PRWEB) December 12, 2012
Our discussions with media will highlight Kobie's loyalty expertise, specifically focused on Kobie's workshop presentation and the need for airlines create more personalized, interactive and relevant rewards, while modelling themselves after savvy retailers. Airlines need to embrace a host of non-mileage-related rewards that drive customer experience and promote brand loyalty, and they need to embrace the ways in which new technology, specifically mobile, can help connect with passengers via multiple touchpoints, creating a more seamless and efficient omnichannel loyalty experience. The end result: drive customer engagement, increase the number of opportunities to reach and understand passengers, and add more value to improve the passenger experience.
- Research shows that on average, the loyalty program membership makes up 35% of a company’s total customer base. And, of that 35% -- approximately one-third redeem rewards.
- The Number of Smartphone users worldwide is predicted to exceed 1 billion by 2014 (Parks Associates, 2010)and more than 15% of travelers who book a flight 24 hours or less in advance do so via mobile. Both stats show how smartphones have given new power to the "on-the-go" traveler in recent years.
- 74% of online retailers have already, or are currently, developing a mobile strategy (Forrester).
- Airlines across the globe need to follow the lead of the retail industry to expand their loyalty offerings, improve customer experience and generate new revenue streams.
About Kobie
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy™, a best-in-class loyalty marketing technology platform. In 2012, Forrester Research named Kobie a leading loyalty marketing service provider, ranking the company highest for its technology platform, customer satisfaction and program management services. To learn more, visit the new company website at http://www.kobie.com.
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