EEO PUBLIC FILE REPORT KSLA-TV Jan. 31, 2011 - Feb. 1, 2012 - KSLA News 12 Shreveport, Louisiana News Weather & Sports

EEO PUBLIC FILE REPORT KSLA-TV Jan. 31, 2011 - Feb. 1, 2012

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EEO PUBLIC FILE REPORT

KSLA-TV

Jan. 31, 2011 - Feb. 1, 2012

Recruitment Sources Used For Full-Time Vacancies

See attached list. 

Full-Time Positions Filled; Recruitment Sources Used (#'s in parenthesis)

[With Hiree's Recruitment Source in Brackets] 

  • Marketing Producer (1-17) [17]
  • Business Office Coordinator (1-12, 15-17) [15]
  • Marketing Producer (1-17) [17]
  • Reporter (1-17) [15]
  • News Producer (1-12, 14-17) [15]
  • News Producer (1-17)[17]
  • Operations Technician (1-12, 15-17)[15]
  • Meteorologist/Reporter (1-17)[17]
  • Internet Sales Director (1-12, 14-17)[15]
  • Account Executive- (1-12, 15-17)[17]
  • News Producer (1-17)[17]             

Total Interviewees for all Full-Time Positions

36

Number of Referrals from Sources Used

#15 KSLA.com (16), #17 Employee Referral (15), #16 Raycom Media (3), #2 Job Corp (1),  # 12 LA Workforce (1)

Supplemental Outreach Activities

See attachment.  

MASTER LIST OF RECRUITMENT SOURCES

(Sources with an asterisk (*) denote organizations that responded affirmatively to our inquiry regarding whether they would like to continue to receive notification of full-time job vacancies)

LOCAL COMMUNITY SOURCES (including name of contact person, address and phone number)

1.*Caddo Community Action Agency, Attn:  Ethyl Taylor, P O Box 3446, Shreveport, LA.  71103

2.*Job Corps Center, Attn:  Center Director Office, 2815 Lillian Street, Shreveport, LA.  71109

3.*La. State University - Shreveport, Gina Starnes - Dir. One University Place, Shreveport, LA 71115

4. *Southern Univ. Shreve/Bossier, Attn: Diane N. Neal, 3050 Martin Luther King, Shreveport, LA 71107

5.*YWCA, Attn: Rev. Dennis Everett, Sr, 700 Pierre Ave., Shreveport, LA.  71103

6.*Paradise Baptist Church, Attn; Lemer Jackson, 1706 Hollywood Ave, Shreveport, LA.  71106

7.*The Leadership Steven P.J. Wood Building 1101 North Highland St., Arlington, VA  22201

8.*Stephen F. Austin State Univ. Comm. Dept. P O Box 13048, SFA Station, Nacogdoches, TX  75962

9.*Volunteers of America, Attn: Kyra Ebarb, 354 Jordan, Shreveport, LA 71101

10.*Jarvis Christian College, Atten: Bennie M. Vann, P.O. Box Drawer G, Hawkins, TX75765

11.*Counseling & Career Services, Attn: Mrs. Traci LaBom-Norris, Natchitoches, LA.  71497

12.*Louisiana Workforce Commission, 400 Viking Drive, Bossier City, LA 71111

ADVERTISING SOURCES (Trades, Newspapers, Associations or Websites)

13. AAJA - http://jobs.aaja.org/employer/signin emp.php.

14. NAJA - www.naja.com/membership/members section/opportunities

15. KSLA-TV - www.ksla.com

16. Raycom Media, Inc. - www.raycommedia.com

17. Walk-in/employee referral/word mouth 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):  September 2011    

Describe Nature of Initiative:

 2.  Hosting of at least one job fair. 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

September 2011- KSLA-TV offers job opportunities through job fairs. During the third quarter of 2011, KSLA hosted a job fair open to the public at the Pierre Bossier Mall, Bossier City, LA.

Names of Station Personnel involved in Initiative:

James Smith, General Manager

Marnita Atkerson, Account Executive

Neima, Felan, Account Executive

Stephanie Duckworth, General Sales Manager

Tonia Henderson, Local Sales Manager

Amanda Joubert, Account Executive

Christie Dunn, Account Executive

Nathan Ledford, Account Executive

Douglas Yoder, Account Executive

Jessica Thomas, Internet Sales Director

Seth Zindler, Account Executive

    

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):  November 2011   

Describe Nature of Initiative:

 

  1. Participant in four job fairs by station personnel who have substantial responsibility in making hiring decisions. 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

 

November 2011- KSLA Reporter spoke at the Castor High School Career Fair.

 

Names of Station Personnel involved in Initiative:

 

Adria Goins- Reporter

 

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):      January 31, 2011- February 1, 2012

Describe Nature of Initiative:

 

  1. Listing upper-level openings in a job bank or newsletter of medical trade groups whose membership includes substantial participation of women and minorities.

  

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

 

All jobs advertised on:

nahj.org (National Association of Hispanic Journalists)

ksla.com

aaja.org (Asian American Journalist Association)

raycommedia.com

Names of Station Personnel involved in Initiative:

 

All hiring managers.

 

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):      February 2011-Janurary 2012

Describe Nature of Initiative:

  1. Establish an internship program designed to assist members of the community to acquire skills needed for broadcast employment.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

KSLA –TV Offers internships to area college students. During the second and third quarter of 2011, (3) students from LSUS participated as News Interns. 

Names of Station Personnel involved in Initiative:

All KSLA Staff. 

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s): February 2011-June 2011

Describe Nature of Initiative:

  1. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates. 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

 

February 2011- KSLA News Reporter/ Anchor hosted a scholarship banquet for the Black Chamber of Commerce.

 

Names of Station Personnel involved in Initiative:

 

Summer Knowles, News Reporter/ Anchor 

 

  

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s): February 2011-Janurary 2012         

Describe Nature of Initiative:

  1. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates. 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

February 2011- KSLA News Reporter/ Anchor was a Guest Speaker for Black History Month at Christ Temple.  

February 2011- KSLA News Reporter/ Anchor was a Guest Speaker for Black History Month at Mt. Saviour Baptist Church in Shreveport.  

October 2011- KSLA News Reporter/ Anchor was a Guest Speaker at the Bossier Chamber of Commerce Business Showcase.

Names of Station Personnel involved in Initiative:

 

Domonique Benn, News Reporter/ Anchor

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):      October 2011

Describe Nature of Initiative:

 

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

 

October 17, 2011- KSLA New Director visited University of North Texas in Denton, Texas with a group of Raycom Corporate Officers and Raycom News Directors. They spoke to the students about careers in the industry. Three students were interviewed, as we are working to build a student recruiting relationship with University of North Texas.

 

Names of Station Personnel involved in Initiative:

 

Jayne Ruben, News Director 

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):      February 2011-Janurary 2012

Describe Nature of Initiative:

 

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

 

February 2011:  KSLA News Chief Meteorologist spoke about weather safety talks at the Women's Republican Club of Caddo Parish. 

January 17, 2012: KSLA News Chief Meteorologist spoke to Woodbridge Baptist Church about weather safety.

 

Names of Station Personnel involved in Initiative:

 

Steven Parr, Chief Meteorologist 

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):      May 2011-November 2011

Describe Nature of Initiative:

 

  1. Participation in four career events sponsored by educational institutions relating to career broadcast opportunities.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

 

May 26, 2011:  KSLA News Reporter (D. Warner) was a Keynote guest speaker at Caddo Magnet Middle Celebration for graduation.

June 2011- KSLA News Reporter/ Anchor (S. Knowles) spoke to students at the Kennedy Center and also hosted an awards event for the organization. The Kennedy Center is a facility that connects mentors with students.  

July 2011- KSLA Chief Meteorologist (S. Parr) gave a severe weather presentation at Sci-Port.

September 2011- KSLA Reporter (Colin) Spoke to elementary students at Work of God Academy.

October 2011- KSLA Chief Meteorologist (S. Parr) visited Cherokee Park Elementary in Shreveport for their Learning Carnival. 

November 1, 2011- KSLA Chief Meteorologist (S. Parr) traveled to Westlawn Elementary in Texarkana to talk with the 3rd grade class about importance of staying in school and careers in weather. 

November 2, 2011- KSLA Chief Meteorologist (S. Parr) visited North DeSoto Elementary School to talk with the 4th grade class about importance of staying in school and careers in weather.

November 11, 2011: KSLA News Reporter/ Anchor (D. Warner) was a guest speaker/emcee for Minden's 5th Season Brunch; which included local dignitaries, lawmakers, and Lt. Gov.

November 29, 2011: KSLA Chief Meteorologist (S. Parr) went to Summer Grove Elementary in Shreveport to talk to Kindergarteners about careers in local television.

Names of Station Personnel involved in Initiative:

 

  • Doug Warner: Reporter/ Anchor
  • Summer Knowles: Reporter/ Anchor
  • Stephen Parr: Chief Meteorologist
  • Colin McElroy: Reporter 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):      April 2011- January 2012 

Describe Nature of Initiative:

 

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

 

April 16:  KSLA News Reporter / Anchor was a Emcee for Bossier Arts Council's "Artini" fundraiser.

December 5: Invited guest to Red River Desk & Derrick Club annual meeting.

December 9: Judge for Youree Dr. Middle School Spelling B (3rd year straight).

January 28: Minden's Mardi Gras Parade.

 

Names of Station Personnel involved in Initiative:

 

Doug Warner Reporter / Anchor 

 

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):      November 2011

Describe Nature of Initiative:

 

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

November 2011- KSLA News Anchors (Pat Simon & Domonique Benn) Emceed the March of Dimes events: The Walk & The Chef's fundraising event.

Names of Station Personnel involved in Initiative:

 

New Anchors:

Pat Simon

Domonique Benn

 

 DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s): July 2011  

Describe Nature of Initiative:

 

  1. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

 

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

July 21, 2011- KSLA Reporter (C. Jennings) Gave an economic presentation to Mayor Lo Walker and staff. The presentation was to help them have an insight on where the economy is headed according to the experts. The information provided will hopefully help them prepare for the changes that lie ahead.

Names of Station Personnel involved in Initiative:

 

Cody Jennings: Reporter 

 

 

DESCRIPTION OF SUPPLEMENTAL OUTREACH INITIATIVES

Date(s) of Initiative Event(s):      February 2011-September 2011

Describe Nature of Initiative:

16. Other worthwhile outreach activities that are not strictly included in this list that further the goal of disseminating information as to broadcast employment opportunities to job candidates.

Describe Scope of Broadcasters' Participation (including names of any other sponsoring or participating organizations):

 

February 14, 2011- KSLA Reporter/ Anchor (P. Simon) volunteered at the VA Hospital.

May 2011- KSLA Reporter/ Anchor (P. Simon) was part of the "Hero's Flight" as a volunteer/ reporter for the trip to Washington D.C.

July 2011- KSLA Reporter/ Anchor (P. Simon) Spoke to the Lion's Club.

September 2011- KSLA Reporter/ Anchor (P. Simon) Emceed a ceremony sponsored by Keep Bossier Beautiful.  

Names of Station Personnel involved in Initiative:

 

Pat Simon: Reporter / Anchor