SHREVEPORT, LA (KSLA) - An estimated 34 million Americans are expected to shop this Thanksgiving day, according to the National Retail Federation.
Some now refer to this day before Black Friday as “Brown Thursday” or “Gray Thursday” - depending on who you ask.
But this relatively new tradition is not without controversy, along with some push back by those who say it’s unfair to keep employees from their families on this holiday.
While it seems Thanksgiving day shopping has been around a while, it really only got started nationally back in 2011, when Walmart opened its doors the night before Black Friday. Other retails quickly followed.
But it’s a split decision when it comes to how Americans feel about what’s come to be known as either “Brown Thursday” or “Gray Thursday.”
A recent national survey by Morning Consult showed fewer than 25-percent of Americans are actually in favor of this early start, while just over half of adults, 52 percent, oppose it.
Some opponents have gone so far as to call for a boycott of Thanksgiving Day shopping, with Facebook pages and websites.
It appears more retailers are listening, with fewer of them opening on this day.
One thing is for sure according to the National Retail Federation: Last year, shoppers spent an average of 335-dollars from Thanksgiving Day through Cyber Monday.
And shoppers are expected to spend even more this year during that same 5 day period.